As the videographer and editor for this multifaceted campaign, I was entrusted with capturing and delivering the essence of the collaboration between Alexa Chung and Eyeko, from concept development to final execution. The campaign encompassed a diverse range of video content tailored for multiple high-profile channels, including Vogue, Bella, Elle, Harper’s Bazaar, Grazia, Allure, Glamour, and more. These videos ranged from short promotional clips to in-depth tutorials and style showcases, featuring Alexa Chung and other artists.

My responsibilities included planning and shooting the campaign visuals, ensuring every element aligned seamlessly with Eyeko’s brand identity while highlighting the excitement of the partnership. I also led the post-production process, meticulously editing and refining each video to resonate with the target audience and maintain high engagement. The overarching goal was to craft an authentic, compelling narrative that showcased Eyeko’s innovative, youthful spirit and celebrated Alexa Chung’s unique connection to the brand.